A while back JK Rowling brought a new book out. It launched through a major publisher, with the normal promotion given to any book but with one crucial difference. It didn’t have her name on the cover. Instead, someone decided that The Cuckoo’s Calling was going to have Robert Galbraith’s name as the author.
It sold 1,500 copies.
It was written by the same author who normally sells books by the warehouse full, the one whose Harry Potter books have put over £23o million into clearing her overdraft. JK Rowling doesn’t need my help to sell her books. But the story illustrates a point – it wasn’t the author stopping the sales; it was the way people perceived the book.
Known author – good. Unknown author – is it worth it?
So I thought I’d make buying Not Your Heart Away worth your while, baby. From today, Not Your Heart Away for Kindle is available at $0.99, or 77p in real money. Don’t say I never do anything for you.
If you want a real paper copy then obviously it’s a little more expensive. If you haven’t got a Kindle you can download the Kindle reader free and install it on absolutely anything with a screen, except perhaps an Etch-a-sketch. It might not be quite the same on that.
So at last, it’s cheap enough to give it a go. What have you got to lose, apart from 77p?
As Ben the narrator says, maybe it doesn’t matter if it’s true, so long as you believe it is. Maybe that’s how it works.
