Words mean anything I want them to

‘When I use a word,’ Humpty Dumpty said, in rather a scornful tone, ‘it means just what I choose it to mean — neither more nor less.’

Or Tony Blair, with his pretendy WMDs, or Donald Rumsfeld with his oh-so-funny knockabout sketch that slayed them in the Beltway. (and yes, I have actually been there, thanks. Worked there for a short time too. Sorry. You were saying.)

This is what Donald Rumsfeld said. In case you don’t know or forgot, he was US Secretary of State for Defence. For Defence, obviously you need to remember the US Navy’s brief ten years back and presumably still the same now to pursue a strategy of littoral warfare. Littoral means ‘on the shores of.’ Given we’re talking about the sea, that means the US Navy might want a fight anywhere in the world. This is the problem when people start saying words mean anything they want them to mean. They don’t. They have very specific meanings. And the people who forget that tend to end up disadvantaged or dead.

Try this.

Reports that say that something hasn’t happened are always interesting to me, because as we know, there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns — the ones we don’t know we don’t know. And if one looks throughout the history of our country and other free countries, it is the latter category that tend to be the difficult ones.[1]

Are you laughing yet?

After those words something like half a million Iraqi civilians died. I have to say “something like” because as responsible bringers of McFreedom and democracy, neither we nor the Americans nor frankly anybody else knows. Dead Iraqis? They literally didn’t count.

Didn’t matter. The old white guys had said 911=Iraq=Al Q’uaeda and almost every mainstream media outlet lapped it up.

‘The question is,’ said Alice, ‘whether you can make words mean so many different things.’

‘The question is,’ said Humpty Dumpty, ‘which is to be master — that’s all.’

Not every time people try to pretend words mean anything you want them to mean hundreds of thousands of people get killed. But when they do, it matters. Even if it’s only one person.

I was talking to a young bride once. Not for long, admittedly. She’d had two children, both with her husband, just one with him before they got married and the other after. I asked her why she got married. If I’d slapped her she would have looked more friendly.

“It doesn’t matter. It’s just a word.”

Maybe, with hindsight, I shouldn’t have asked her why she did it then, but as I had I thought I might as well also ask her if she’d written a proper will. She hadn’t. Which if she and her husband die, say in a car crash, could definitely prove it’s not just a word at all. And that words matter.

"Then Sammy said 'if your Majesty hadn't spoken I'd have thought it was the horse!' Top hole, eh Mary? Oh I'm so sorry, I didn't mean er..."
“Then Sammy said ‘if your Majesty hadn’t spoken I’d have thought it was the horse!’ Top hole, eh Mary? Oh I’m so sorry, I didn’t mean er…”

My cousin died when he went through a car windscreen aged one and a half. People do. Car crashes can happen to anyone. And it matters like this. If you die without a will the state decides who gets your stuff. Your house, for example. If you don’t have any dependents then the state might decide it’s having everything. If you do, the state will decide who gets what. The son born after the marriage might well get the lot. If he doesn’t get on with the son born before the marriage, the older boy could find he has some inheritance issues. Like not getting any.

Saying ‘it’s only a word’ is total bullshit. It isn’t.

So I was more than a bit annoyed, not for the first time, with Mary Portas. Mary made her career making sure big stores made every High Street look exactly the same, so when it got fashionable to wonder why she was David Cameron’s obvious choice to write a report about how that could un-happen. Six towns were chosen to become Portas towns and each one got a whole £100,000, or a couple of car park spaces and some new signs to make 1970-2010 go away.

Accompanied, obviously, by lots of photo ops for Dave and Mary and a battle bus on TV and much marching down High Streets with a megaphone and a camera to the overdubbed tune: Here Come The Girls, which for a while was a legal requirement for any TV programme or it certainly seemed to be.

I know. It’s a different song. I just couldn’t bear it. Any more than Mary Portas has born a son. Obviously that hasn’t stopped her gurning all over the front pages and another TV series can’t be far away.

Apparently she got her brother’s sperm and had it stuck in her civil partner. She now pretends to be able to see herself and her partner in the boy she calls her son. Which obviously, he isn’t, According to Mary, this is the biggest blow for gay rights ever in the world, which might be news to anyone who remembers Mary Tudor axing the 1533 Buggery Act or Nero marrying Pythagoras and Sporus in 54AD. Which my Maths teacher signally failed to do and probably yours did as well.

If Mary Portas wants to call the boy whose father is her brother and whose mother is her civil partner her son, good luck. Just don’t die Mary, or at least not without a will. Because your son will find words actually do mean things after all. And you won’t be there to do anything about it.

Alice was too much puzzled to say anything; so after a minute Humpty Dumpty began again. ‘They’ve a temper, some of them — particularly verbs: they’re the proudest — adjectives you can do anything with, but not verbs — however, I can manage the whole lot of them! Impenetrability! That’s what I say!’

‘Would you tell me please,’ said Alice, ‘what that means?’

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Getting like a ghost town

"Then Sammy said if your Majesty hadn't spoken I'd have thought it was the horse! Top hole, what, Mary? Oh I say, I didn't mean, er.."
“Then Sammy said if your Majesty hadn’t spoken I’d have thought it was the horse! Top hole, what, Mary? Oh I say, I didn’t mean, er..”

According to the BBC the number of High Street shops is falling. Again. Which is odd, because a few years ago the very earnest brand spanking new Prime Minister, David Cameron, thought he’d solved all of that by getting the rising media star Mary Portas to go and write a report on how to save if not the universe, then at least the heart of places like Trowbridge and Ipswich.

As someone who grew up in Trowbridge could have told you, what’s wrong with Trowbridge is easy to see. People don’t live in the centre, so at 5:30 its dead. The police force has been cut and what police there are drive around in cars, so after 5:30 you’re pretty much on your own. Not that the police there were ever much good in the first place. When I lived in the town there was a spate of garden gnome thefts. Miraculously almost all of the gnomes were found by the police but only because they were lined up on the police station wall one morning. And the pubs were crap. The Lamb wasn’t, because it had the Village Pump music gigs on Mondays (yes, as in the Village Pump folk festival, which wasn’t quite as big in those days, being mostly in the old stables out the back of the Lamb) and the Rose & Crown wasn’t, because it was walking distance from school and the landlord, back in those dear dead days, didn’t mind anyone drinking in there so long as they at least pretended to be a grown-up. Everybody knew about it. Nobody threw up or got stabbed or any other nonsense.

And there’s nowhere to park. Actually, there was a huge big carpark where the cattle and sheep market used to be, which was easier to use once the council got rid of the rusted brown metal pens that people sometimes drove into and wished they hadn’t. Something which can stand up to three or four tons of bullocks pushing against it for a hundred years didn’t have too many problems with a Ford Anglia. But the town got full, the carpark was replaced with a multi-storey and that got full as well and the shops that survived got bigger as the small shops shut their doors.

The supermarkets shut them. Something the Portas Report somehow didn’t feel it should mention. Bizzarely for a business report, it spent a lot of time saying what Mary Portas wanted, as if that was in some way relevant. Big squiggly signature. Big intro. Loads and loads of I think, I believe, I say. My challenge. My struggle.

My camp, Mary could almost have written if she’d been male, because when she wasn’t gurning on TV as a retail consultant looking straight to camera like Anne Robinson after an experimental trip to the hairdresser she was spending most of her time telling everyone who would listen how she’d just come out and still got on with her husband uber super-woman stylee, although presumably not on him.

Read it here, if you like. It’s crap.

“My review has shown me…” Wow, well thanks Mary. I somehow had the idea that all that public money you got for doing it was to show ME, but that shows how little I know what things are about.

“An increasing number of shops are falling by the wayside as they fail to meet the expectations of today’s increasingly experienced time-poor, experience-rich consumer.”

Well I never. I won’t say that the wayside metaphor is probably the most stupid cliche I’ve seen if you’re writing about a High Street, because it just is anyway. But what does the rest of it even mean? What kind of experience are we talking about? Silk ropes on the bedstead? And why two ‘experience’s in the same sentence? How were people fifty years ago poorer in their experiences? Because they didn’t have a TV show, a packet of ginger hair dye and a producer? Apart from the fact it’s vacuous inane borderline-illiterate regurgitated irrelevant crap in the first place?

“We’ve seen the closure of brands.”

Have we Mary? How do you close a brand, exactly? “There’s a wealth of knowledge which describes them.” Is there? Is that what knowledge does? “Much of what we do know is stored in professional silos.” At least I’ve seen one of those. It’s over near Wickham Market, in the grounds of the old school that the big farm took over to store their machinery. About sixty feet tall and bright silver. I think they store grain in it or something like that. As well as old copies of the Portas Report, presumably. They probably need something for the rats to nest in.

Mary Portas spent her entire non-TV career making the High Street the way it is. That could be why her report spent its first few pages saying it wasn’t about blame and we are where we are and it wasn’t really anyone’s fault if the High Street was all big crappy shops selling all the same stuff, except maybe the small shops who couldn’t afford to be there, the losers, given she’d made quite a lot of money turning it into that.

So what was Mary’s solution? £100,000, to be given to six “Portas towns.” Each, obviously. Wouldn’t want to give the impression that this was in any way a token amount that wouldn’t change anything. Why, for that sort of money you could probably get what, six, maybe even ten extra carpark spaces, provided you didn’t have to buy any land to put them on and you could just move some curbstones and paint some lines. And stick a meter in, obviously. Oh and a big sign about it all.

“What really worries me is that the big supermarkets
don’t just sell food anymore, but all manner of things
that people used to buy on the high street.” Portas Review p11 col 2.

Excuse me. Just what exactly is this crap? Why is it of even the most passing interest to me, or the government, what worries Mary Portas? Did she just get someone to type up her diary or something? “All manner of things? And there’s a capital H on High and a capital S on Street, while I’m here.

But basically, so what? Who cares? Lord Sainsbury doesn’t. There isn’t a Lord Tesco yet and if they don’t reach a bit deeper there won’t be, either. Most of the people who go to the shops don’t, so long as they think someone else should pay for their convenience, whether that’s Tesco building a big car park or Apple using child labour tucked up out of sight in China.

It’s a gimmick. The answers are obvious and nobody cares. Or rather, they say they do but if it comes to the choice of piling factory food in the back of the car or walking to the shop every day then they don’t, at all. And we can all go on pretending that car insurance and parking and congestion and pollution and children with asthma and road deaths and local council rates and every single road having yellow lines on it and places like Ipswich where if the council had any sense, given what they’re offering they’d pay you to park there, not the other way around, all of that’s convenience shopping.

There you go, Mary. Maybe you’ll be back on TV soon, to tell us all how your report’s doing. We really care what you think about things. Almost as much as you did in the Portas Review.

Let’s see anyone bothered by that. Until then, there’s probably something on TV about it. Oddly, after that stellar performance it’s not by Mary Portas this season.

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